Conceptual design for the built environment


April 2020
Location to be confirmed




One-day Conceptual design training course for Built Environment professionals including Clients, Consultants, Architects, Engineers, and Project managers. This course provides a theoretical framework and practical techniques to learn how to deliver conceptual design for construction.

Good conceptual design takes the situation of client needs and a blank sheet of paper to an idea that has the potential to bring delight. It is the time when the imagination has the greatest leverage. It sets the groundwork upon which the detailed project analysis is built.

Course content

Conceptual Design for the Built Environment covers:

  • How conceptual design fits into the overall process of design
  • Techniques for really understanding a brief
  • Being more systematic in idea generation
  • How to know if you are ideas are any good
  • Iterative development of ideas
  • Applying conceptual design techniques to an on-going case-study.

About the trainer

Oliver Broadbent (From the Institution of Structural Engineer’s website:)

Oliver is an expert facilitator and trainer in design thinking for the built environment. With a background in civil engineering and teaching, he specialises in designing high-impact training that has a lasting effect on the learner.

He is Founder and Director of engineering training consultancy Constructivist. There he leads the development of Constructivist’s programme of design training for design consultancies. He also works with universities including Cambridge, Bath and Imperial to develop innovative approaches to curriculum design and delivery. For eight years Oliver was Director of Think Up, the education arm of the Useful Simple Trust.

Oliver has co-authored a series of good practice teaching guides for the Royal Academy of Engineering on experience-led learning, e-learning for engineers, effective industrial engagement in engineering education and how to teach sustainability.

He is a Royal Academy of Engineering Visiting Professor at Imperial College, London.