Sometimes it’s worth designing your decision-making process before you make any decisions at all. Setting your decision-making criteria. Defining the minimum requirements. Figuring out the go/no-go questions. Clarifying your preferences. Determining who decides and who signs it all off.
And sometimes it’s worth starting with the ideas.
Wouldn’t it be great if…?
What if we tried…?
What would it look like if…?
The first approach creates more certainty. It reduces risk, aids delivery and creates a clearer record of how and why you did what you did.
The second can create magic. It leaves room for surprise. It allows new possibilities that would never have fitted the plan — but which might just be better.
At some point you always have to decide.
But when you decide changes what you get.