On transforming time and system immunity

Malcolm Gladwell claimed in his book Outliers that it takes 10,000 hours to become an expert in something. 

How many days is that?

How many years?

It’s not quick to flip between these very common units of time. Unless we are very good at multiplying and dividing by 24 and 365 respectively. 

The answer is 416 and 2/3 days.

Which is equivalent to roughly 1.14 years.

Solid. No time for breaks.

But the point isn’t about how long this is or with Gladwell’s theory is true or not. My point is, isn’t it strange how awkward it is to convert between our common units of time.

This was sorted out for distance a long time ago. Metres, millimetres and kilometres are easy to switch between: just move the decimal point three spaces to the right or left. 

Why don’t we have this same simplicity for time?

I had been aware of the creation of a calendar based on 10-day weeks in post-Revolutionary France. This calendar was in use for about 6 years, and is in itself a fascinating story. 

But I hadn’t realised until this weekend that during a similar period there was a decimalisation of time. Under this model:

  • A day is broken into ten hours
  • Each hour has 100 minutes
  • Each minute has 100 seconds

With this system, the unitary conversions are easy. If someone were to say that something will take 10,000 hours, you can quickly step up and down through the different units.

  • 1000 days
  • 10,000 hours
  • 1,000,000 minutes
  • 100,000,000 seconds.

Very sensible for quick calculation. No calculators necessary!

But the new system was not popular. The wikipedia page on decimal time cites a paper presented by C.A Prieur at the French National Convention on why decimalisation of time is not a good idea. And the reasons given present a good example of ‘system immunity’ – why systems resist change.

Here are a few of the reasons listed:

  • Since time is not commercially regulated (unlike say, weights and measures), there is no enforcement and so the old system will remain in use. Using our Systems Bookcase model, here the operating rules don’t reinforce the new design. Equally there is no rule stopping the use of this new system — but nothing to help it punch through either.
  • The rural population does not need such an accurate measure of time, and so are unlikely to use the new system. This is an example of there being no reinforcing feedback loop in the system. Shifting to the new system does not confer any benefits to these users, so its uptake will not naturally emerge. 
  • Watches are people’s most expensive possessions – asking people to buy a new watch by decree is not likely to be popular, unless it is supported and comes with a benefit. This is an example of both capital investment and pride.

These are examples of where the purity of an abstract idea meets the realities of the present. 

But is it the present that is the problem, or is it the idea? Because it is only in practice that things work. 

Forcing an idea into a system that doesn’t want it will take energy. If that energy delivers a yield, then it can be overcome. But if there is no benefit, the system will snap back. 

As it stood, decimal time lasted 6 years before it was abandoned.

How many hours is that? That may take some time work out in my head.

Does power support change?

Earlier this week I wrote about designers needing to understand the conditions for change. What enables change and what blocks it?

If we understand organisational culture as how things get done in an organisation, then culture gives us some strong clues about what – or who might be enabling or blocking change.

Power is one of the six lenses of culture in the Johnson and Scholes culture web. How people with power wield it in the organisation sets a strong signal for what is valued and what can be ignored. The policy may say one thing, but it is what management or leadership actually do that sets the culture.

And so back to change. Do the people with power visibly support change? If so, a culture of change will enable you to do your work more easily. If not, you will have more work to do.

Emergent marketing – the RDL Cohorts for 2026

I’ve noticed recently how often a controlling mindset can creep in when I think about how we spread the word around the regenerative design lab. That controlling mindset seems to say, everything needs to be ready before we share any details. It makes assumptions about when people are ready to receive this information. And this mindset assumes that it is possible to control the way in which information is transmitted and digested. 

But in a complex and dynamic system we know such control is not possible. 

An emergent mindset wouldn’t seek to establish control but to work with this uncertainty. Rather than waiting for everything to be finished, it might say it’s enough to share the essence of what we are trying to do, and to let readers colour the picture in. It assumes that some people will get the info they need, and pass it on to others. Not everyone will get the message, but also that unexpected people will.

So it is in the spirit of emergent marketing that I share the outlines of our incomplete plans for our next cohorts of the regenerative design lab.

Cohort 5 of the Regenerative Design Lab will be an experiment in running an-house programme for an organisation. We are conducting this experiment with the Hazel Hill team of staff and trustees. It will be really exciting to bring together people who care for this wood with a process that has been hosted here since 2022, and will help us learn how to do this process for other organisations. 

Cohort 6 will be our next open cohort, running March to November 2026. There won’t be any special theme to this cohort, rather we are interested in attracting people with a wide range of interests in regenerative design as it relates to the built environment. Details including pricing our now available. You can register your interest but applications won’t open until November. 

And Cohort 7 will be our first alumni cohort, also running March to November 2026. We have seen that for many people that come on the lab, the programme is just the start of a journey into unknown territory that continues for many years afterwards. This cohort is here to support alumni as they continue on their journey of exploration and innovation in regenerative design. 

So there you have the outline, which I’ll leave you to colour and share as you see fit, and I’ll let you know when there’s more news.