The goal of regenerative design is largely irrelevant…

In a live project context, the goal of regenerative design is largely irrelevant. 

Not because it is not important, but because it is too big.

The goal of regenerative design is for humans and the living world to survive, thrive and co-evolve. This is too lofty for most projects. 

Most project daily project decisions are dealing with deliverables, budgets, deadlines and risks.

And yet, the future is built from daily decisions.

So instead, keep the goal in your back pocket, and use it every so often as a compass to ask, are we still roughly heading in the right direction.

If we get diverted along the way, we can course correct when we get the chance. But if we don’t know where we are heading, we don’t know if we are heading off track.