The easiest thing to do on your design project is to send a quick message. The problem is, it’s also the easiest thing for everyone else to do. And then the messages mount up, and communication is devalued.
And so what started off as easy now becomes difficult.
The hard thing to do on your design project is to set up communication protocols: what gets communicated, in what channel, how frequently and what the level of response needed. With these rules in place, communication is more restricted but more valuable.
And so what starts off as hard becomes easier.