You are midway through a project. Ask yourself, has my design brief changed, or has it stayed the same.
If it hasn’t changed, then you should check if your design brief is very nearly, or very actually, dead.
A lifeless brief breathes no life into the design process
A brief without a pulse clings to its original constraints without shifting the boundaries.
An ex-brief is one that looks nothing like what you are working on.
A stiff brief is unmoved by new discoveries made during the design process.
A deceased brief ceases to be of any use.
If you suspect these symptoms then your brief needs urgent resuscitation. Because in design, a healthy brief is alive.
(It is possible that you brief may just be resting, in which case you need to wake it up).
[With apologies to Monty Python’s “Dead Parrot” sketch]
