Many vision statements float in the abstract. To be a global leader… To minimise store-to-door time… They sound clear, but they ignore the ecology and community that make the work possible. At best, such visions are inert to these realities. At worst, they succeed only at the cost of them.
A regenerative vision is rooted in place — in ecosystem and community. It sees the thriving of that place as central to success. So that our activity enhances this and the other places it touches. Perhaps, even, that this place would miss us if we were gone.
So rather than a mission statement that puts you anywhere and serves nowhere, see what happens when you serve somewhere.
Related tools > Continuous Place-Based Design