In my previous post I wrote about how United Repair Centre are creating the infrastructure that is renewing repair in the fashion sector.
I think their work is a great example of an ambition loop beginning to form.
An ambition loop is a simple model for system change that connects three drivers:
- Community need
- Business opportunity
- Political priority
When these align, they can reinforce each other and allow a system intervention to scale.
In the case of United Repair Centre, we can see all three drivers in place and beginning to reinforce each other.
Community need
There is a need for meaningful work.
Repair offers:
- skilled employment
- a route into employment
- the revaluing of craft that is at risk of disappearing.
Business opportunity
Brands are under pressure to reduce waste, particularly in countries like France where the imperative for company take-back of waste is so high.
Businesses also the opportunity to see repair as a valuable differentiator.
There’s a chance to build stronger, longer-term customer relationships.
Government priority
- Reduce waste
- Create employment opportunities
- Growing interest in onshoring work.
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Repair brings these drivers together into a reinforcing loop.
By training repairers through their academy, United Repair Centre creates a workforce that can reliably deliver repair services.
Businesses can then offer repair, building customer loyalty while diverting materials from landfill.
Government gains confidence that industry can respond to circular economy legislation.
This, in turn, drives more businesses to adopt repair, and more people into these roles.
What’s interesting is that change here depends on two things:
- the existence of the mechanism
- the confidence that grows from seeing it work
Once the system operates at a minimum viable level, the loop can begin to reinforce itself.
